Haltech is teaming up with Zonecast and Pete Sprukulis to bring you a comprehensive three-part digital marketing clinic series. Join us for this masterclass to perfect your marketing messaging, pivot your communications strategies, better track your results, and analyze your return on investment. Each session will also feature a Haltech client to better discuss their digital marketing experiences.
Session 3 (Friday, June 5) – Featuring RedBit Development
- Creating a business case – what can you get for what you can spend
- Vanity Metrics –is there value in the soft benefits
- Tracking Results and ROI – was it worth the effort and should we do it again?
ZoneCast is a Canadian podcast interview series that features Canadian entrepreneurs, professionals and academics. Since its inception, ZoneCast has featured more than 150 Canadian innovators to share their story and journey. Profiled guests include Ontario Centres of Excellence, Aviva Ventures and IBM Innovation Space. ZoneCast is accessible through eight different online platforms including Spotify and Google Podcasts.
Pete is a Marketing and Sales Executive specializing in High Tech Growth and” Adjacent” Markets allowing businesses to (re)define themselves and earn a competitive advantage to drive sustainable results. He holds a BA from the University of Toronto in Economics and an MBA from Rotman School of Management. Pete also has over 25 years of experience in business leadership holding C-Suite level positions with Ontario Power Generation, Bell Canada, and First Canadian Title.