Father and son entrepreneurs Tim and Jonathon Root have been publishing LookLocal print and digital magazines since 2013 to help build awareness of local retailers, artisans and community organizations. With COVID restrictions hurting their community in spring/summer 2020, they saw the opportunity to design and build a multi-vendor marketplace where visitors to LookLocal.ca could browse and add items to their cart from multiple merchants with the convenience of one checkout.
While starting to build their prototype platform, LookLocal joined Haltech as a client. They heard about the Digital Main Street (DMS) Lab program and submitted an application for support to help expedite their roll-out. In November 2020, Communitech, the regional innovation centre responsible for DMS Lab applications in Southwest Ontario, selected LookLocal’s pilot project as one of four projects to receive support.
“We learned so much during this pilot study and are so thankful to Haltech, Communitech and Digital Main Street for their support,” stated Tim Root, LookLocal.ca co-founder. “We have built a good foundation from our base in Oakville and Burlington and look forward to expanding to nearby regions in the coming months.”