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RESCHEDULED: US Market Entry for Tech Companies – Top 10 Things to Consider

September 29 @ 12:00 pm - 1:00 pm EDT

Learn about the top 10 mistakes tech companies make when entering the US and how to improve your ROI and have a better chance at success.

Canadian Technology Companies are always looking to scale and grow their revenues and the market in the United States is a tempting target for growth being over ten times the size of the Canadian market. Join us at this session to understand what you need to consider when planning to enter the US Market as the seminar will cover the “Top 10” mistakes tech companies make when entering the US.

The seminar is hosted by Haltech Entrepreneur in Residence Pete Sprukulis based in Oakville, Ontario, and Tony Cristiano the Founder & Managing Partner of Pivotal Arc based in Los Angeles, California. Together, this duo will give you the insights you need to determine how best to enter the US market for the most success with the least risk.


Participant Eligibility and Information

This program is FREE for Haltech and other Regional Innovation Centre clients. Contact hannah.fritchley@haltech.ca for a promo code.


About our Presenters

Pete Sprukulis – President of Sprouticus and Marketing Mentor for Haltech

A Marketing and Sales Executive specializing in High Tech Growth and ”Adjacent” Markets allowing businesses to (re)define themselves and earn a competitive advantage to drive sustainable results through innovative messaging.

A “Complex Market Development Catalyst” that helps make change happen as directed by the market; much like a market whisperer. Proprietary advanced techniques used in understanding needs, defining solutions and then integrating all elements of the go-to-market plans. By leading in a matrixed organization, ensures success in developing new markets, customers and business units.


Tony Cristiano – Managing Partner & VP, Sales and Business Development

Enables Growth in Artificial Intelligence & Software sectors.

Tony’s corporate background and entrepreneurial experience yields a rapid assessment of each business, strategic agility and adaptive approaches. Many extensive partnerships and network of relationships established for scale.

He is a hands-on, results-oriented leader with extensive technical depth, business acumen and effective communications skills. With hands-on corporate experience in great companies like IBM, DreamWorks, UTC, and fast-changing entrepreneurial start-ups like Herta Security, he brings a track record of execution results and sustained competitive advantage. Tony excels in key areas:

  1. MARKET ENTRY: New, Adjacent & USA market entry
  2. CLOSING FLAGSHIP SALES: For growth momentum and scaling in-house sales teams
  3. BUSINESS DEVELOPMENT: With both entrepreneurial & corporate experience


September 29
12:00 pm - 1:00 pm EDT
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