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Understanding Digital Marketing and What It Means for Your Business

June 23 @ 12:00 pm - 1:00 pm EDT

Digital Marketing 101! Join us for an open virtual lesson for all businesses about the importance of digital marketing.

Dive into Digital 101 with some easy tips and tricks to get your company focused on the right things. A broad presentation to orientate and organize your approach to social media, owned digital assets and how to best measure of your efforts.

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Who is the event for?

  • Owner-Operators
  • Start-up – industry agnostic
  • Doer’s or those leading a team of doers

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Key takeaways/learnings:

How to select the right digital tactics and measures in digital to springboard your company forward. You will learn a little about social, owned digital and measurement of your efforts.

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Meet your instructor:

Digital Marketer with nearly two decades of experience working with multinational brands in both the US and Canada. This practice has allowed me to hone a focused passion for audience-first strategy and the nuanced segment of women with children. Delivering truly integrated award-winning work across verticals through 100’s of campaigns and activations.

Clients who I’ve helped solve problems have including household names like Dove, Nestle, AMEX, Nike, RBC, TD, and General Mills.

As a digital consultant and solver of big problems, I continue to passionately approach both the 50,000-foot view and the nitty-gritty details of execution. I delight in finding the next tech startup or evolving an internal process to optimize efficiency.

As an international speaker and educator, I’ve been hired to both speak and teach on influencer marketing, marketing to women, marketing technology, and digital trends. Through experience and storytelling, I’ve developed a knack for making even complex topics accessible.