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Start Me Up! Clinics Series Spring 2020

June 10 @ 9:00 am - 12:00 pm EDT

|Recurring Event (See all)

One event on May 13, 2020 at 9:00 am

One event on May 27, 2020 at 9:00 am

One event on June 10, 2020 at 9:00 am

WEBINAR-Our clinic is designed to help you enhance your business idea, strengthen your business model and revitalize your go-to-market plan.

In this 4 part workshop we will help early stage entrepreneurs build successful business foundations . The program includes methodology and group excercies around Value Proposition, Business Model Canvas, Brand Messaging and covers following topics:

  • Startup Genome
  • Planning tools for early stage startups
  • Value Proposition -validation and evolution
  • Minimum Valiable Product
  • Business Model Canvas-Building Blocks
  • Strategic Planning
  • Brand Definition
  • Message Reference
  • Message Template
  • Client segmentation
  • Market Research
  • Competitive Positioning
  • How we Sell vs. How they Buy


Part 1: Develop Your Value Proposition (Instructor Dave Freeman)

April 29 @ 9 am-12 noon

Part 2: Business Model Canvas (Instructor Dave Freeman)

May 13 @ 9 am-12 noon

Part 3: Develop your Brand Messaging (Instructor Pete Sprukulis)

May 27 @ 9 am-12 noon

Part 4: Message and Branding Exercises (Instructor Pete Sprukulis)

June 10 @ 9 am-12 noon

Meet your instructors:

Dave Freeman– Haltech Entrepreneur-in-Residence, Angel One Investor

Dave has business leadership experience (in CEO, president, and general manager roles), working with branded consumer goods including Natural Health Products, Office Products, Household, Food, and other grocery categories. He’s worked in both corporate Fortune 500 and small, private company settings; mostly on the manufacturer side, but also as a retailer. Classic CPG experience (Quaker Oats and Reckitt & Colman), B2B (Avery Labels) and retail (Health First Network). And he’s worked in Canada and the USA. Dave believes strongly in “aiming” by using value-propositions & business plans; even if your start-up situation requires quick, evolving aim.

Pete Sprukulis Haltech EIR, Sheridan Instructor and President Sprouticus Business Coaching

Pete is a Marketing and Sales Executive specializing in High Tech Growth and” Adjacent” Markets allowing businesses to (re)define themselves and earn a competitive advantage to drive sustainable results. He holds a BA from the University of Toronto in Economics and an MBA from Rotman School of Management. Pete also has over 25 years of experience in business leadership holding C-Suite level positions with Ontario Power Generation, Bell Canada, and First Canadian Title.



June 10
9:00 am - 12:00 pm
Event Category: