Loading Events

« All Events

  • This event has passed.


October 6 @ 9:00 am - 10:00 am EDT

Note: This session is for iF and Haltech clients and by Client Services invitation only.

If you are interested in this session please contact your Client Services Manager or Brigitte Huard, Program Manager at brigitte.huard@innovationfactory.ca . 

Haltech clients– please contact Adrienne Knott, Client Service Representative – adrienne.knott@haltech.ca.

This 4- session series of workshops was designed exclusively by Venture Accelerator Partners Inc. for Regional Innovation Centre Clients who are pre- revenue, or newly in-revenue who are ready to get market validation through to early selling.
You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.

In the final session of the sales academy program we will cover managing your sales. After you have the plan, processes, and tools in place it is important to measure, review, and adjust. This starts with reviewing your sales funnel. It can help not only predict future revenue and customers, but also provides excellent insight into your sales efforts. You can examine why certain opportunities are getting stuck in the funnel and not progressing. There are also other activities measured and managed that are more tactical. This could include which emails were interacted with through to which trade shows had the best leads. This becomes more complex as you grow the sales team.

Deliverables Include: Final updates to the Sales Plan.


photo of Mark Elliott
Mark Elliott, Co-Founder @Venture Accelerator Partners
Since founding VA Partners in 2006, Mark has helped clients drive millions of website pageviews, book hundreds of meetings, and secure millions of dollars in revenue. Prior to VA Partners, Mark spent 10 years at Lexmark Canada in a sales, marketing, and leadership positions. At Lexmark, Mark won awards for Manager of the Year, and Sales and Marketing Rep of the year. Mark is active in the entrepreneur community as a regular presenter at MaRS in Toronto, a Sales Champion for the Innovation Factory in Hamilton, instructor for a sales and marketing course at University of Toronto, and as a Champion for the Communitech Senior Sales and Business Development Peer2Peer.
photo of Randy Hendriks
Randy Hendriks, Sales Representative @Venture Accelerator Partners
Eager to make an impact, Randy joins VA Partners with a track record of helping organizations grow revenues through sales, marketing, and customer engagement. He has coached and worked directly with over one hundred organizations and business startups, helping them to secure over two million dollars in new funding. Randy has been involved in the Hamilton start-up ecosystem coaching clients through value proposition development and sales planning. With a significant and broad academic background in engineering, entrepreneurship, and social sciences, Randy completed his doctoral thesis at Acadia University on the topic of developing community leaders. He identified trust and relationship building as the key factors for success in the early stages of team building. In the same way, he has come to realize that, at its foundation, the sales process is based on building strong connections, growing trust, and going beyond the superficial.


October 6
9:00 am - 10:00 am EDT
Event Categories:
, ,