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Sales Bootcamp Session 3: Sales Systems and Tools

June 1 @ 10:00 am - 12:00 pm EDT

Note: This session is by invitation only. If you would like to register for this session please contact your Client Services Manager or Greta Black @ greta.black@innovationfactory.ca, Hannah Fritchley @ hannah.fritchley@haltech.ca for Haltech and Catherine Rice crice@innovateniagara.com for Innovate Niagara.

This 4- session series of workshops was designed exclusively by Venture Accelerator Partners Inc. for Regional Innovation Centre Clients who are pre- revenue, or newly in-revenue who are ready to get market validation through to early selling.
You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.


The most important tool for a startup sales strategy is the CRM. In this session, we will cover many components of a CRM including contacts, accounts, deals, past activities, and future activities., Modern CRMs also have features that allow for email templates, lead scoring, and much more. Hubspot will be the CRM that we take a deeper dive into as part of this session. We will also cover other tools including LinkedIn, more research tools, email marketing, and sales enablement solutions.

Deliverables Include: CRM Action Plan and updates to the Sales Plan.