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September 29 @ 9:00 am - 10:00 am EDT

Note: This session is for iF and Haltech clients and by Client Services invitation only.

If you are interested in this session please contact your Client Services Manager or Brigitte Huard, Program Manager at brigitte.huard@innovationfactory.ca . 

Haltech clients– please contact Adrienne Knott, Client Service Representative – adrienne.knott@haltech.ca

This 4- session series of workshops was designed exclusively by Venture Accelerator Partners Inc. for Regional Innovation Centre Clients who are pre- revenue, or newly in-revenue who are ready to get market validation through to early selling.
You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.

The most important tool for a startup sales strategy is the CRM. In this session we will cover many components of a CRM including contacts, accounts, deals, past activities, and future activities., Modern CRMs also have features that allow for email templates, lead scoring, and much more. Hubspot will be the CRM that we take a deeper dive into as part of this session. We will also cover other tools including LinkedIn, more research tools, email marketing, and sales enablement solutions.

Deliverables Include: CRM Action Plan and updates to the Sales Plan.


photo of Mark Elliott
Mark Elliott, Co-Founder @Venture Accelerator Partners
Since founding VA Partners in 2006, Mark has helped clients drive millions of website pageviews, book hundreds of meetings, and secure millions of dollars in revenue. Prior to VA Partners, Mark spent 10 years at Lexmark Canada in a sales, marketing, and leadership positions. At Lexmark, Mark won awards for Manager of the Year, and Sales and Marketing Rep of the year. Mark is active in the entrepreneur community as a regular presenter at MaRS in Toronto, a Sales Champion for the Innovation Factory in Hamilton, instructor for a sales and marketing course at University of Toronto, and as a Champion for the Communitech Senior Sales and Business Development Peer2Peer.
photo of Randy Hendriks
Randy Hendriks, Sales Representative @Venture Accelerator Partners
Eager to make an impact, Randy joins VA Partners with a track record of helping organizations grow revenues through sales, marketing, and customer engagement. He has coached and worked directly with over one hundred organizations and business startups, helping them to secure over two million dollars in new funding. Randy has been involved in the Hamilton start-up ecosystem coaching clients through value proposition development and sales planning. With a significant and broad academic background in engineering, entrepreneurship, and social sciences, Randy completed his doctoral thesis at Acadia University on the topic of developing community leaders. He identified trust and relationship building as the key factors for success in the early stages of team building. In the same way, he has come to realize that, at its foundation, the sales process is based on building strong connections, growing trust, and going beyond the superficial.


September 29
9:00 am - 10:00 am EDT
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