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Sales Bootcamp Session 1: Sales Planning

May 18, 2022 @ 9:00 am - 11:00 am EDT

Note: This session is by invitation only. If you would like to register for this session please contact your Client Services Manager or Greta Black @ greta.black@innovationfactory.ca, Hannah Fritchley @ hannah.fritchley@haltech.ca for Haltech and Catherine Rice crice@innovateniagara.com for Innovate Niagara.

This 4- session series of workshops was designed exclusively by Venture Accelerator Partners Inc. for Regional Innovation Centre Clients who are pre- revenue, or newly in-revenue who are ready to get market validation through to early selling.
You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.

In this sales planning session, we will focus on high-level goals like revenue and the activity targets that lead to revenue. This also means being focused on your ideal customer, as well as the buyer personas that you will be targeting. For most B2B organizations it is better to have a narrower focus and then grow to adjacent targets. We will also talk about pricing methodology and the associated sales and marketing costs to support the revenue growth.

Deliverables Include: Buyer Persona Template and the Start of the Sales Plan