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Riding the E-commerce Rocket

April 8 @ 1:00 pm - 2:30 pm EDT

Learn how to build and grow a profitable e-commerce business

The pandemic has changed the way consumers and businesses think about shopping. E-commerce is quickly becoming a necessity for Canadian retailers and B2B companies.

In this webinar we will discuss how to build your e-commerce strategy with a robust process, taking into account various factors like buyer personas, pricing strategy, retention and loyalty or brand strategy.


Best Suited For

  • Entrepreneurs selling through traditional channels or marketplace but want to build their own online store
  • Entrepreneurs with an existing online store but now want to scale up
  • Start ups with a proven MVP that want to build an ecommerce channel
  • Entrepreneurs who want to improve the conversion rate of their online store


Guest Speaker

Aziz Memon, Partner – Research and Strategy, Vebsto.com

Aziz is a career brand and omnichannel marketing professional. He has helped B2B, B2C and D2C marketers in Canada and across Asia understand and engage their customers, build brands, generate leads, build loyalty, and achieve revenue goals.

His experience spans diverse business sectors like Finance, Packaged goods (CPG), F&B, Retail, Hospitality, Real Estate, Automotive, Tourism, Healthcare, Not-for-Profit and Government services.

Aziz is a certified management consultant, his firm Salt Strategy, specializes in marketing research, strategy, and e-commerce. He co-founded Vebsto.com with Dennis during the pandemic to help businesses plan and build their e-commerce channel.

As Vebsto, Aziz is responsible for research, e-commerce strategy and marketing.

He is also an adjunct professor of business at the University of Guelph-Humber and aspires to take one-day storm the stand-up comedy scene.

Dennis Groya, Partner – Ecommerce Technology and Operations, Vebsto.com

“Mr. Magic,” is a serial entrepreneur and co-founder of Vebsto.com.

He started working at a magic shop at age twelve and set out on his entrepreneurial journey at age 14, performing magic tricks at birthday parties. A year later, at age 15, he started a customized design clothing business which he sold.

While still in school, Dennis started building websites for local businesses. A few years later, he was building custom enterprise applications for national clients under his digital agency, Tidal, using a network of designers and developers worldwide.

Dennis is a graduate of the prestigious Schulich School of Business. He is often going back to school not as a student, but rather a guest lecturer for certain MBA classes.

At Vebsto, Dennis is responsible for Operations and technical development.

If you are lucky, you might see him pull a pigeon out of his jacket.


About Vebsto

Vebsto was conceived during the COVID-19 pandemic with a clear understanding that every business needs to succeed online to thrive.

Online marketplaces like Amazon and others certainly help you sell more, but they do not help you build a sustainable business by providing a differentiated brand experience to your customers. Starting and growing your business online should not have to be a daunting and expensive experience. We created Vebsto to give entrepreneurs pragmatic and proven solutions that are on the leading edge of e-commerce technology without breaking the bank.


This is an online webinar.

You will receive an e-mail that includes log in information closer to the start of the webinar.


April 8
1:00 pm - 2:30 pm EDT
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Online | Zoom
Ontario Canada
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