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Digital Marketing 101: Online Fundamentals + Federal Funding Update

September 21 @ 12:00 pm - 2:00 pm EDT

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Join us to learn how to take full advantage of digital marketing and increase leads, revenue and more!

Today’s “digital” buyer is increasingly relying on online resources during the buying process.

To be successful in this digital age, your business must have a strong online presence – and take full advantage of digital marketing technologies to be visible, and align with today’s technology savvy consumers.

But, how do you best leverage the power of digital marketing?

Join Core Online Marketing, a company that has specialized in helping small and mid-sized businesses implement effective online strategies for over a decade, for insights about the key elements of a well-developed and executed digital marketing strategy:

  • Planning,
  • Building an Online Marketing Infrastructure,
  • Relentless Execution of the Right Tactics,
  • Monitoring and Analyzing Results

Core will also provide details regarding the Canadian Digital Adoption Program (CDAP) which provides easy access to federal grant funding for the development of a strategic digital marketing plan.

If you are seeking help with your digital marketing journey, this is the session for you!


James Bishara – Director, Business Development & Account Strategy @ Core Online Marketing

James Bishara is the Director, Business Development & Account Strategy at Core Online Marketing, a company that specializes in helping SME’s grow through the strategic use of online marketing.

He completed his undergraduate degree at the University of Guelph, followed by an intensive 1-year post-graduate marketing program at Sheridan College.

James has been an integral part of the Core team, specializing in digital marketing for 10 years. An astute student of what makes businesses successful, he has a particular expertise in developing marketing and sales processes to exploit growth opportunities.

Apart from overseeing all business development, and account management functions at Core, James also heads up the CDAP federal grant program, a program that provides small and mid-sized businesses with funding to develop strategic digital marketing plans.

He is a current board member for the Brain Injury Association of Peel and Halton (BIAPH).