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Inbound Marketing 101 with Hubspot

November 24 @ 12:00 pm - 1:00 pm EST

Marketing done right changes everything.

A key part of effective marketing is to create valuable content and experiences tailored to target customers. It is about building a marketing strategy to demonstrate a startup is providing value to customers, by solving their problems and helping them achieve their goals.

In this session, hear from Mina, Head of Partnerships in Canada for HubSpot who will discuss:

  • How to position your service or product so that it reaches the audience
  • Understanding how entrepreneurs can generate qualified leads using inbound marketing
  • Understanding the massive shifts from old marketing (advertising and interruption) to the world we live in today
  • How to build a sustainable long term marketing strategy

Join this interactive workshop to learn more about inbound marketing, and how to leverage the methodology for your business. This session covers why effective marketing increases your sales, magnifies your impact, and most of all, gives you a chance to be proud of your work.

If you are an entrepreneur, professional, student, or just curious about inbound marketing, come experience this interactive session with real life examples. If you’re not shy, we’ll give you advice on your business, too!

SPEAKER:

Mina Behrooz – Head of Partnerships @ Hubspot Canada

Bio: Mina Behrooz is Head of Canadian Partnerships for the HubSpot for Startups Program. Together with her team, Mina works closely with HubSpot for Startups partners to help Canadian entrepreneurs scale and grow their businesses. She believes the startup ecosystem is crucial for fostering local economies and creating positive social change. Prior to HubSpot, Mina worked in Fintech after receiving a degree in Engineering from University of Toronto.