Developing Your Brand Messaging

By developing a precise, consistent set of messages that everyone in the company will use to talk to customers, you will optimize the likelihood of your brand success. A customer needs to hear a message 7 times before it is internalized. It is critical that every interaction between the company and the target customer is consistent over time by every member of the team (sales and otherwise). In this two part webinar series will cover the following topics:

• Brand Definition
• Message Reference
• Message Template
• Client segmentation
• Market Research
• Competitive Positioning
• Seller vs. Buyer mentality

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Session Overview

Part 1: Thursday, February 23 @ 9:30AM -12:30PM EST Develop Your Brand Messaging

• We will walk you through the framework of creating a message reference and defining the messages step by step.

Part 2: Thursday, March 2 @ 9:30AM -12:30PM EST Message and Branding Exercises

• We will be working individually and as a group to help refine your messaging

[Participants should be prepared to commit to both sessions]

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This program is FREE for Haltech and other Regional Innovation Centre clients. Contact hannah.fritchley@haltech.ca for a promo code.

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Meet your instructor:

Pete Sprukulis– Haltech EIR, Sheridan Instructor and President Sprouticus Business Coaching

Pete is a Marketing and Sales Executive specializing in High Tech Growth and” Adjacent” Markets allowing businesses to (re)define themselves and earn a competitive advantage to drive sustainable results. He holds a BA from the University of Toronto in Economics and an MBA from Rotman School of Management. Pete also has over 25 years of experience in business leadership holding C-Suite level positions with Ontario Power Generation, Bell Canada, and First Canadian Title.