Prior to the first wave of the COVID-19 pandemic, holistic healthcare practitioners marketed their services locally and most of their new clients came from word-of-mouth referrals. Typically, these practitioners operate as independent small business owners or as part of a community healthcare practice. As with many small businesses, they have struggled with digital transformation and the need to expand their online presence during repeated COVID lockdowns.
Despite the growing interest in complementary and alternative medicine and the expertise of over 17,000 registered holistic healthcare practitioners across Ontario alone, it can be difficult for consumers to know where to get trusted information about their health and wellness options.
Recognizing the opportunity to bring consumers together with trusted practitioners, Brenda Ahenkorah founded My Well Self in 2019 – an online marketplace and networking space that makes it easy for the public to find holistic health providers suited to their health needs. On “mywellself.ca“, the public can do general research on a health issue, ask a question about a health issue and receive responses from real, trained and vetted practitioners. By providing a platform for meaningful discussion and exchange of information, users will be more likely to find a holistic healthcare provider suited to their own health needs.
Brenda leveraged the support from DMS to provide part-time employment to a digital marketing specialist and an inside sales person. By the end of the 14-week project, the team had generated new sign-ups of practitioners and consumers with over 120 questions asked, 300 trusted answers from practitioners and 650 comments or responses from the community.
MyWellSelf.ca is now positioned for growth and geographic expansion. As the third wave of COVID-19 continues to keep many practitioners’ offices closed to in-person visits, Brenda is leveraging the learning from the DMS Community Collaboration project to enable her to support even more practitioners to build relationships with potential customers and help the community thrive in the months ahead.
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