5 Sure-Fire Ways to Increase your Email Click-Through Rate

By September 13, 2021Marketing, Tips and Tricks
Image showing Gmail inbox

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So, you’re in charge of sending newsletters and other communications to your customers through the online marketing tool of your choice. But have you thought about the tried and true methods to increase your click rate and ultimately generate more revenue? In this post, we’ll share with you the top 5 ways to increase email click-through rate.

1: Make it Look Consistent with the Brand/Website

People prefer to interact with brands they know and they can easily recognize. Brand consistency allows you to solidify your message and gain your clients’ trust. It’s a major step towards letting people know you as an organization. Adding your logo as the first element of the email is a great place to start.

2: Use A/B Testing in your Subject Lines

Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns. But you first need to get recipients to click into the email. Once you’ve nailed email deliverability, start A/B testing the subject lines you’re using.

3: Target your Customers by Segmenting your Email Lists

List segmentation allows you to make a more tailored offer, increasing the possibility that your reader will click through. It also prevents you from bothering email recipients with unnecessary offers. Research shows that marketers who segment their lists generate 18% more transactions, 24 % more sales leads, and 24% greater revenue.

4: Personalize your Emails with a First Name in the Subject Line

E-newsletter management services like Constant Contact allow marketers to automatically insert a contact’s first or last name – as well as any other information they have provided – into the subject line or body text of your email. This is called a Greeting Tag, and people are more likely to pay attention to an offer or announcement if they see their name.

5: Optimize. For. Mobile.

This method is perhaps one of the most important methods on our list. According to Statista, 45% of Canadians open marketing emails on their smartphones. This means that up to nearly half of your audience is viewing your emails on a mobile display. If your content isn’t displaying properly it can dramatically hinder your leads, and ultimately your conversions. Most email campaign managers will automatically optimize emails for mobile, so check if the service you’re using takes care of that for you.

Image credit: Unsplash

Shane Ropp

Author Shane Ropp

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