5 Simple Ways to Boost Your Sales in 2022

By September 9, 2022Sales, Tips and Tricks


The following is a list of tips to boost your sales, arranged by category.

1. Maintain high-quality customer service

A business is nothing without customers. In order to grow your business, you must focus on keeping the ones you have and attracting new ones. One of the best ways to do this is by maintaining high-quality customer service that makes people feel good about doing business with your company.

  • Customer service is key for retaining existing customers and attracting new ones: The first step in any sales process is building relationships based on trust and credibility, which can be achieved through consistent, top-notch customer service. This means providing prompt responses to inquiries or complaints and delivering products as promised—and sometimes even before promised!
  • What’s in it for me? Good customer service helps build loyalty among repeat buyers by showing them how much their business means to you—and it gives newcomers a reason not just to try out your product or service but also become repeat customers themselves!

2. Offer incentives and sales

Advertise discounts and sales. Offer incentives to your customers, employees, suppliers, vendors and investors to boost sales. For example:

  • Give customers a 10% discount on all orders over $50 when they use the code “sales” at checkout (and you can offer a bigger discount for orders over $100).
  • Pay your employees an extra 50 cents per hour for every sale made during the week (you can also add an additional 15% commission for each sale).
  • Give suppliers a 2% rebate on their invoices if they meet their monthly target of 50 new customers by the end of the month.
  • If you’re an earlier-stage startup and want to nail down a solid messaging plan, we offer a great quarterly live webinar called Developing Your Brand Messaging – led by our expert marketing advisor Pete Sprukulis.

3. Get engaged on social media

You can use social media to engage with your customers and provide them with valuable content. When you’re posting on social media, try to focus on providing useful information that’s related to your company and products. This way, they’ll be able to learn more about you as a brand without feeling like they’re being sold anything.

You also want to make sure that you give people a reason why they should buy from you instead of someone else—you do this by making it clear what sets your business apart from the competition, whether it’s the quality of service or the price point of the products themselves (or both).

If people don’t know what separates one company from another, they’ll just go with whoever seems like they offer everything at face value without any hidden fees or problems down the line; if there’s something special about yours then make sure others know about it!

4. Make sure your website is easy to use

Your website is the most important part of your business, and it should be easy to use. Here are some tips to ensure that your website is as usable as possible:

  • Use a responsive design. This means that the site will adjust itself to fit any screen size and device type, so users can easily navigate it on their phones or other devices.
  • Make sure your site is easy to navigate. Visitors shouldn’t have trouble finding what they’re looking for or getting around your site in general, so make sure you have clear navigation buttons and links throughout all pages of your site (and if you don’t have this yet but are building a new one from scratch, make sure it’s something you put at the top of your priority list). If someone has difficulty finding what they need on one page and must backtrack through multiple pages just because they didn’t notice a little arrow pointing them toward more information down below somewhere (or worse yet had never seen this little arrow before), then chances are good that person won’t return again anytime soon—or at least not without being prompted by an advertisement about how much easier things were when using your competitor’s solution.

5. Advertise online

  • Use social media. Facebook, Twitter and Instagram are great ways to advertise your company. They are all free and easy ways to get the word out about your business.
  • Use search engine marketing (SEM). If you have a product or service that is in high demand, then SEM should be part of your marketing strategy because you can target customers who are actively looking for what you have to offer on major search engines such as Google and Yahoo!. This type of advertising is highly targeted so it helps ensure that each dollar spent results in a return visitor who actually wants your services or products rather than an accidental click from someone who was just curious about something else entirely!

If you want to boost your sales, put effort into these five main points of interest.

If you want to boost your sales, put effort into these five main points of interest.

  • Customer service: You can’t expect customers to stay interested in what they’re buying if they get bad customer service or are treated poorly. If there’s an issue with an order or a product arrives damaged, do everything in your power to rectify the problem as quickly as possible and make sure the customer is satisfied.
  • Incentives and sales: Highlighting any special deals will encourage people who may not be interested in buying something at full price but would consider it if there’s some kind of discount involved. This also applies for seasonal products like winter coats during the colder months, for example!
  • Social media engagement: Don’t just post on social media every once in awhile—actually interact with people who follow your page by responding directly to comments and questions from time to time (don’t respond too much though!). Make sure that all posts include links back outwards towards where they can find more information about whatever topic was just discussed on Facebook or Twitter.
  • Easy to use website: responsive design and easy navigation is key to boosting conversion rates and sales.
  • Leveraging social media’s easy-to-use advertising tools are a great way to put your product in front of new eyes. And lastly, don’t forget about search engine marketing (SEM) – it’s a great piece to add to your marketing strategy.


So, there you have it—five simple ways to boost your sales in 2022. If any of them seem overly complicated or difficult, consider hiring an expert who can handle these tasks for you so that you can get back to working on the core of your business.

Looking for more resources for your startup? Discover resources across a range of categories on our Resources and Articles page.
Shane Ropp

Author Shane Ropp

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