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SALES BOOTCAMP SESSION 1: SALES PLANNING

June 16, 2020 @ 9:00 am - 11:00 am EDT

This 4- session series of workshops was designed exclusively by Venture Accelerator Partners Inc. for Regional Innovation Centre Clients who are pre- revenue, or newly in-revenue who are ready to get market validation through to early selling.
You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.

SESSION 1 – SALES PLANNING
In this sales planning session we will focus on high level goals like revenue and the activity targets that lead to revenue. This also means being focused on your ideal customer, as well as the buyer personas that you will be targeting. For most B2B organizations it is better to have a narrower focus and then grow to adjacent targets. We will also talk about pricing methodology and the associated sales and marketing costs to support the revenue growth.

Deliverables Include: Buyer Persona Template and the Start of the Sales Plan

SPEAKERS

Mark Elliott
Co-Founder @Venture Accelerator Partners
Since founding VA Partners in 2006, Mark has helped clients drive millions of website pageviews, book hundreds of meetings, and secure millions of dollars in revenue. Prior to VA Partners, Mark spent 10 years at Lexmark Canada in a sales, marketing, and leadership positions. At Lexmark, Mark won awards for Manager of the Year, and Sales and Marketing Rep of the year. Mark is active in the entrepreneur community as a regular presenter at MaRS in Toronto, a Sales Champion for the Innovation Factory in Hamilton, instructor for a sales and marketing course at University of Toronto, and as a Champion for the Communitech Senior Sales and Business Development Peer2Peer.
Randy Hendriks
Sales Representative @Venture Accelerator Partners
Eager to make an impact, Randy joins VA Partners with a track record of helping organizations grow revenues through sales, marketing, and customer engagement. He has coached and worked directly with over one hundred organizations and business startups, helping them to secure over two million dollars in new funding. Randy has been involved in the Hamilton start-up ecosystem coaching clients through value proposition development and sales planning. With a significant and broad academic background in engineering, entrepreneurship, and social sciences, Randy completed his doctoral thesis at Acadia University on the topic of developing community leaders. He identified trust and relationship building as the key factors for success in the early stages of team building. In the same way, he has come to realize that, at its foundation, the sales process is based on building strong connections, growing trust, and going beyond the superficial.

Details

Date:
June 16, 2020
Time:
9:00 am - 11:00 am EDT
Event Categories:
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Venue

Online